Showcase takes the films your production partner delivers, cuts them into clips, writes the posts in your brand, and gives every person in your company a way to share them in their own voice. Marketing keeps the say on what goes out.
How it works
01
Your production partner delivers a film and it becomes a Showcase: the clips, captions, a landing page and ready-made posts, all in your brand and your tone of voice.
02
Your marketing team reads the posts, redrafts any of them in plain English, and releases them to the team. A sign-off rule decides what happens when someone changes the words.
03
Anyone in the company presses Use this, says it in their own voice, and schedules it to LinkedIn from their own account. Marketing sees who is posting, and features the ones that matter this week.
What you keep
Every film and clip, captioned and catalogued automatically, searchable by topic and by who is speaking. The answer to “do we have a video on this?” is a search box, not a person.
Ready-made for each clip, in your brand voice. Each person adds their own, once, and every draft after that sounds like them. Change the words and the sign-off rule applies.
Schedule weeks ahead from one screen. See who has taken what, who posts on time, and who is on a streak. The people, not just the numbers.
Your logo, your typefaces, your colours: on the landing pages, the clips, the posts and the emails. Showcase stays out of the picture.
Who it is for
The marketing seat. Trains the workspace, releases and features posts, sets the sign-off rule, sees the whole picture.
Sales and leadership. A personal voice, their own drafts and queue, posts that sound like them.
Anyone in the company. Takes released posts as written and shares them. Free, never counted.
Someone who appeared on an episode. Reaches their own clips and posts from one emailed link.
Showcase is delivered through production partners who make the films. If your company already works with one, ask them for your seat. If not, Front&Centre® can introduce you.